Following Cognizant's acquisition of Dutch agency Mirabeau, the challenge: positioning Mirabeau as a dynamic creative pillar within a global corporate network. The goal was evolving the brand beyond technical execution by injecting warmth, humanity, and visual craft into enterprise propositions.

I led the brand strategy and visual system to bridge enterprise scale with human-centered creativity. I built a flexible visual language around the concept of imagination meets innovation, using abstract, iconographic shapes to introduce a vibrant, approachable voice to complex tech.

The repositioning preserved Mirabeau's creative legacy while enabling seamless integration with Cognizant. It established a distinctive visual ecosystem that brought clarity, human emotion, and design craft to global client touchpoints.