Drop is a North American loyalty platform with over 5 million members. The challenge: driving expansion across the consumer market by building a dynamic identity system that flexes seamlessly across partner offers, cashback features, and crypto integrations.

I co-created a modular, motion-first visual identity centered around the concept of digital window-shopping. I designed the dynamic frames and flexible UI layout system, collaborating with the team on 3D assets, built to stretch effortlessly across mobile app screens, static touchpoints, and motion campaigns.

The flexible framework established a cohesive brand language that easily adapts to high-profile brand partnerships while delivering a distinctive, rewards-focused experience built for growth.