New York Life is one of the largest mutual life insurance and financial services companies in the US. The challenge was modernizing their flagship web experience, transforming complex financial products and policy information into an approachable, intuitive digital environment.

I contributed to the UI/UX strategy, architecture, and design system. Through comprehensive component audits, I established a modular design framework that balanced heritage trust with modern visual craft, creating clear component logic and flexible layouts to handle dense content across all device sizes.

The updated digital platform streamlined how users explore products, connect with advisors, and access services, establishing a scalable visual language that unified New York Life's digital touchpoints.